Due to her attitude of never giving up, creativity in design and presentation of products the brand grew to become the foremost brand in the fashion bag and its accessories category with an annual revenue of Rupees 160 crores in 2018.Â. Recently, the brand forayed into the international market, starting from the UK market with an ultimate vision to make Baggit as global brand. Consequently, they are empowered to consider themselves as shareholders of the business and its success is a direct reflection of their hard work and sincere efforts. Â She landed a fixed contract with Amarsons which provided the crucial cash flow to keep the business going during the initial struggling phase. “I never imagined it when I started… Now, I feel we can grow to any height, even become a global brand,” she says. They are encouraged to work in a creative and fulfilling environment where they contribute in towards the success of the business as a whole to the best of their abilities. Pioneers in creating indigenous designs since 1990, Baggit has revolutionized handbag shopping in India. Baggit was launched in the year 1990 by Nina Lekhi. Nina Lekhi was a meritorious student during her school days. If you want to do Baggit online shopping, you just need to log on to Myntra. “I followed the path of the inner search. Baggit Found in 1990 by Nina Lekhi, a young entrepreneur who arose with a determination to make her mark in the fashion world. The Baggit collection changes design every … “In my 20 years in business I have never had a single bad debt,” she says. Undoubtedly, Baggit is the best handbag brand for women that we have in India. It clocked revenues of Rs 3.5 crore in March 2012 and aims to cross Rs 10 crore in 5 years’ time. Even her mother, once a homemaker, is a director in the company who travels all over the country and handles tough cases. So she started out with a princely sum of Rs 8,000, “enough to buy some fabric and hire a tailor.” Back in Mumbai, Lumiere started as a onewoman show. This realization coupled with the self-belief that she can succeed in entrepreneurial ventures led her to launch âBaggitâ in 1985. But she was determined to create an identity of her own. She was focused on achieving something in her life and was eager to test herself in the professional field of garment designing. Baggit. Baggit currently occupies the top position among indigenous handbag brands in the country with huge potential of further international expansion and higher business revenues in near future.Â. Her positive attitude and the ability to bounce back from failures kept her moving forward. She also took the initiative and organized many exhibitions to further popularize her products. Nina Lekhi is the Founder, Managing Director and the Chief Design Curator of ‘ Baggit ‘- the 30-year-old brand which has been following the ‘Make In India’ concept, since its inception. If by cruelty you means to animal. Design with functionality has always been at the core of our collections. Founder Nina Lekhi explains how it was created "by mistake". Nina even borrowed the initial investment amount of Rupees seven thousand from her mother. She was always interested in designing and creativity, so she decided to pursue a course in textile designing at a young age. Meena Bindra always knew she wanted to start up something on her own, but took the plunge only after her two sons were old enough. Baggit: Shop for Baggit Sling Bags online at best prices in India. Be patient with yourself, and use your family as a resource, The Pillar of the Family Nina started the business in a small scale mainly working from home but always worked towards making it big. Baggit as a brand has been conscious of the possible environmental impact of the handbag manufacturing business. Her product made appearances in the counters of Amarsons and Kripalani with whom she had contacts during her earlier working days as a salesgirl and trainee. From a hobby venture, Biba was quickly becoming a business. If by cruelty free you mean cruelty on humans. When the family business collapsed, Paru decided to create a large business to secure her children’s future. Copyright © 2021 Bennett, Coleman & Co. Ltd. All rights reserved. By being a Made in India brand we acquire the distinct touch that allows us to stand out. Buy genuine bags from BAGGIT. We believe in contributing to the constantly growing economy. Today, the brand, which is available offline and online, is all set to launch a new offering as it eyes international expansion. Nina Lekhi and her management team strive to create a productive working environment where all the employees feel responsible for the company. Baggit’s Bread. ADVICE TO WOMEN: “If you earn crores of rupees and are not happy, everything is worthless,” she says, Help for All Seasons Deepa Soman’s first job with Hindustan Univeler (then Hindustan lever) in a field sales position gave her the impetus to work in market research. Nina Lekhi started making and selling canvas bags while she was a student at Sophia Polytechnic. She was industrious and was not afraid of the hard grind that was required during the starting phase of her business. Baggit. The brand DAVID JONES was born in Paris in 1987. With her love for accessories and creative wild ideas she sought out to cater to the fun loving urban Indian consumers’ needs. And single-handedly, she raised both a young baby and a young business in Bangalore, armed with passion and determination. Her greatest satisfaction lies in the fact that her employees feel empowered. The brand was inspired by an enchanting and pristine island situated off the Italian shore, Capri. It is a shining beacon to all the enterprising persons to show them that positive attitude, hard work and not quitting after repeated failures or hardships can result in ultimate success after sustained effort. Inspired by a pristine little island off the Italian shores, Caprese's world of fashion truly reflects the design language of its muse: the Isle of Capri. She also completed a part time course in interior designing and screen printing during this period. Baggit was founded in 1985 by Nina Lekhi. “With Baggit growing over the years, I have taken various roles. It is an Indian company manufacturing handbags and other related non-leather accessories for men and women. Marriage propelled Paru Jaykrishna into the iconic Ahmedabad family of Jaykrishna Harivallabhdas, which managed the Shree Ambica Mills textile business. Baggit handbag collection includes hand-held, hobo, shoulder bags as … 100% Original products from BAGGIT Bags Store Online. The bags were designed with the urban women in mind who reflects the future. She opened her first âshop-within-a-shopâ store in the Oberoi Hotel shop floor in 1989. Thus, Nina Lehkiâs âBaggitâ company is a prime example of women empowerment in the country. The brand has been able to capture the Indian market and become one of the best handbag brands, thanks to its trendy designs and reasonable prices. Here she saw the rising demand of handbags and similar accessories among the customers visiting the store. Very much the standard Make In India fare, Baggit wows one and all with its diverse and exclusive collection of bags and the like for both men and women. Subsequent life events – her mother’s death, moving to Jamaica, with a little baby to look after – gave her the direction she needed. Brand name- Ikea. Paru also became the first elected lady member of the Gujarat Chamber of Commerce and Industry, and in 2007, was elected its president — the first woman to hold the post in 60 years. This handbag company has blazed a way forward for high end handbags that are made not from animal skins, but from alternative products that look like leather. […] Baggit produces affordable bags that are durable, stylish and fresh. Baggit India also manufactures laptop bags and mobile pouches. Launched in the year 1990, the brand is known to deliver products that provide value for money. Initially it was sold at INXS, Mumbai. In March 2012, Biba’s annual revenues stood at Rs 300 crore. It handles Rs 500 crore of recovery for 20 nationalised banks. In 2000 it expanded and was available in retail stores in Mumbai and … Choose from a wide range of Baggit Bags at Amazon.in. Baggit is a major player in the affordable fashion brand segment. Nina expanded her business steadily throughout the 1990s and only took a break for three years after the birth of her daughter in during the year 2000. ADVICE TO WOMEN: Be passionate about what you do. Nina Lehki opened her first stand alone retail outlet, INXS, at the Kempâs Corner in Mumbai during the year 1992.Â. A few years later, she walked out of a bad marriage to start a new life. That was when, for the first time, something stirred inside her. In 2013, Baggit won the PETA Proggy award and the Shopper’s Stop Best Brand Award in the Bags & Accessories Category for the third time in a row. ADVICE TO WOMEN: No job is too small or too big. Besides handbags, the company also manufactures caps, belts, wallets, and other similar brands. In 2006, Kishore Biyani bought a 10% stake in Biba for Rs 110 crore. They usually come with short straps. Brand name â Armani Founders- Giorgio Armani, Sergio Galeotti Armani is... 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Nina Lekhi started making and selling canvas bags while she was a student at Sophia Polytechnic. The most important things in life for me are peace and joy – not the pursuit of money.” These have kept her going. At the age of 46, crisis gave her the opportunity. Her designs were fresh and unique; she used a wide variety of materials in her creative process and sourced all the components personally during the initial phase of her business. Her company, Baggit, is now a national retail brand with Rs 34 crore in annual sales. Which is why Caprese began with a dream. Baggit produces about 150,000 products per month with plans of further increase with the demand growing in its market. Nina was also the winner of the prestigious Women Entrepreneur of the Year Award in 2015 at the Entrepreneur India Awards. Thus, you can see that there is a perfect Baggit bag for every occasion. Nina also believed in interacting directly with her customers and taking positive measures to act on their feedback and suggestions, which she followed throughout her rise in the business scene of the country.Â. Back then, her only asset was a love for designing clothes. All the concerted effort and struggle finally started to show dividends during the 1990s as increased demand for her products prompted her to shift operations to the Lalbaug Industrial Estate in Mumbai during the year 1990. Get Free 1 or 2 day delivery with Amazon Prime, EMI offers, Cash on Delivery on eligible purchases. 118 likes. Let's reshape it today, Hunt for the brightest engineers in India, Text: ET Bureau Edited excerpts from IIM-A graduate and author Rashmi Bansal’s new book, ‘Follow Every Rainbow’, Juggling Multiple Roles with Ease “I believe there is infinite, unlimited potential in every person,” says Deepa. Brand name- White tone powder. Baggit A leading Indian premium brand of ‘Bags & accessories’ for women that is designed and manufactured in India. This initiative has helped to further popularize her products among the sensitive customers and the company also gained appreciation from the social activists in the category. Founder- Darshan Patel (Vini Cosmetics). Italy for centuries has been synonymous with legendary fashion, luxury materials and meticulous craftsmanship all of which represent unsullied, free spirit. Currently, the brand has 52 exclusive Baggit stores and is present in more than 1,000 retail outlets through large format stores as well as multi-brand outlets across the country. From an eight-man operation based in Indore eight years ago, with a billing of Rs 25,000 per month and a single client, Vasuli has grown to a company with 26 branch offices. Apart from the signature âBaggitâ handbags, the company has invested in manufacturing of wallets, belts, caps, scarves and mobile pouches to compliment its primary product. This helps to control the inventory, expenditure, product quality while meeting manufacturing deadlines in the best possible manner. Baggit Brand Story. With sleek cuts and a strong aesthetic sense, every desig… Brand USP: Baggit products are made in India from eco-friendly, vegan materials approved by PETA and is excellent in terms of functionality. She mainly operated from home, designed and crafted the products herself, employed untrained staff like the liftman and security guard of her apartment building. These are women who created successful businesses on sheer grit and tenacity, often forced by circumstance. Dipali Sikand says her life is ‘like a soap opera’. Biba opened its first company-owned outlet in 2004, at In Orbit and CR2 malls in Mumbai. 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