T1 - Gender Differences in Physician Use of Social Media for Professional Advancement. For the average busy business owner, there are benefits to hiring a professional to manage social media and drive business results. Mind your privacy. Whether it's networking in-person or online, or using social media to grow your career, there are many ways social networking can help you get hired. 8 brand certifications to make you a better social media marketer 1. The platform has grown rapidly over the years and currently has 690 million members. While social media is an exciting and valuable tool to nurses when used wisely, it can pose risks when used inappropriately. In Twitter, it’s your 160-word bio, in Facebook, it’s the short description at the side of your page, and in LinkedIn it’s the headline beside your profile picture. If you want to use social media to say and share what you please, consider creating semi-anonymous accounts under a pseudonym, such as nickname, misspelling, or inversion of your full name. Social media has some clear benefits to health and care professionals. But social media can also be a powerful tool for your professional life. Keep language fresh and avoid buzzwords like the following: So you’ll be seen as valued, respected, and welcomed on your social media accounts. This is a big one. Using social media as part of a PR ca m paign can be a powerful strategy. $55/hr. The era of social media has ushered in a new reality for athletes on both the amateur and professional level. Although your goal is to maintain a professional personality on social media, you may want to either create a separate page for colleagues and/or clients or make it a policy not to friend people from your professional life. Those areas of focus are your keywords, and they should be front and center in any professional bio. What you post directly reflects your reputation, both online and offline. Most major social media networks, including Twitter, LinkedIn, and Facebook are compatible with these applications. Course Price. Social media grows social skills too. Professional online profile—an online profile, used in social media outlets, that pertains to a business, organization, or professional identity and that represents the entity primarily for professional purposes. 1. Post statements you’d feel comfortable sharing with your boss or clients in person. Before you make any comment or post, consider how you’d feel... Social Media. Some several advantages and risks are associated with posting on social media. Additionally, social media is now considered a mainstream part of the process for recruiting and hiring candidates. Rating is 4.7 out of 5. LinkedIn. Members can expand their professional connections on the platform, showcase their portfolios, and search and apply for jobs. Sales & Marketing Talent. At Freddie Mac, you will do important work to build a better housing finance system and you’ll be part of a team helping to make homeownership and rental housing more accessible and affordable across the nation. For a business, that's not the case. Social media is bringing the digital world and professional world closer together, so it’s no wonder a boost in your social profile is also a boost for your professional profile, too. In the early days of social media, the more you posted, the more engagement you could drum up. Become a Certified Digital Marketing Specialist in Social Media Marketing with this globally recognised qualification from the Digital Marketing Institute. You can use it to build your personal brand, grow your network, establish yourself as an expert in your field, or give prospective employers a glimpse into your personality. Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd. Social media provide HCPs with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues. 5. Share links or other friend’s information that may be considered to be universally acceptable. Remain neutral or uncontroversial by not posting... Position Overview: Instagram is looking to help brands improve their posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration.. However, the bigger part of the professional success story is dependent on your personal learning networks (PLNs). And say hello to the newest member of your team. Your reputation matters, so regardless if you are using separate personal or professional accounts, you ought to maintain professionalism in social media. With all the social media sites and applications popping up every year, it can be tricky to keep up and navigate through them . 9. Social media allows you to do at least four important things: Discover new ideas and trends. Rating is 4.7 out of 5. No one wants to talk to a robot or receive an automated message on social media. Social media accounts that are only partially completed automatically appear less professional. When writing social content for your business, tone of voice is an important consideration. How to Write Social Media Manager Resume That Gets More Interviews. The key on social media and other mediums is making sure that the actions you take to build your professional brand are congruent with your principles, beliefs and values. Social media and electronic news media are influential sources of information for the general public. 3. Don’t Misrepresent Yourself. 4.7/5. particularly applies to women who may retain their maiden name in business for continuity. And say hello to the newest member of your team. 10. Social media is bringing the digital world and professional world closer together, so it’s no wonder a boost in your social profile is also a boost for your professional profile, too. In conclusion, social media is a wonderful addition to professional networking. Consider these strategies: Photo Credits: mashable.com 1. Social Media Professional. EXPLORE JOBS AT. The use of social media and other electronic communication is expanding exponentially. Recruiters actively use it to source candidates and it's the best resource for building and managing your career network. This research aims to analyze how both work- and nonwork-related communication with colleagues and the work community on social media is associated with work engagement among Finnish professionals. With all of the risk, you may be asking yourself “Why bother? And social media is not just important for your personal life, it is also a great tool for businesses or anyone trying to develop their professional network or look for a job. Inappropriate or unethical conduct on social media can create legal problems for nurses as well as the field of nursing. Depending on the age of a young professional, Facebook usage varies. The way you speak to your friends isn’t going to work for the professional persona you present to your clients. The easiest advice is to use common sense. Social media policies should cover the risks, especially to confidentiality, and the benefits of interacting with counselors on social media, as well as the expectations clients should have when interacting with a counselor’s professional social media account (H.6.b.). 7. Only link, follow or friend people you know and trust. Only associate yourself on social media with people with whom you have a relationship and... Sales & Marketing Talent. Linkedin. It’s meant as a public forum, and it needs to be treated like one. Get Started. When it comes to pro social media management agencies, it is no different. However, nurses have … Therefore, nurses need to emphasize the thoughtful application of media literacy in health care. In fact, it is the world’s largest professional network, with more than 610 million users in more than … Social media has the ability to amplify your reach through expansion of PLNs, which can be aptly utilized for enhancing one's professional growth. Snapchat is a social media app that focuses on sharing photos and short videos (as known as snaps) between friends. 20 Social Platforms for a Complete Professional Presence 1. Social Media Professional. But I can help with these 14 social media etiquette tips. Globally, there are more than 3.8 billion social media users. It is just as important to maintain appropriate boundaries when using social media as it would be if you were communicating through any other medium. (HR professionals can keep up with changes to social media practices and policies by signing up for SHRM's free Social Media E-Newsletter.) A single unfortunate post can throw a career off track.And yet in an era in which younger workers are connected with an … Online nursing groups give you unlimited The association is for experts in their field – those being paid for their social media training and expertise. One small social slip can result in many big hits to your brand. AU - Woitowich, Nicole C. AU - Arora, Vineet M. According to a CareerBuilder.com survey, 37% of companies conduct social media research on job candidates. 3. Be grammatically unimpeachable. Double check your statements for typos. Before you post, edit your comments. If you want to be taken seriously,... Put simply, using social media in a professional capacity becomes a job. Experts Save You Time. At Freddie Mac, you will do important work to build a better housing finance system and you’ll be part of a team helping to make homeownership and rental housing more accessible and affordable across the nation. Anyone can post on Pinterest or schedule weekly tweets in Buffer. Last but not least, the most essential social media best practice is your willingness to engage. 8. Personal Benefits of Social Networking All social media profiles are searchable to some degree, so being specific positions you to be able to be found easily for what you’re best at. Common sense, professional judgement and critical thinking are needed when communicating online and using social media. - Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof. Social networking helps nurses think more globally and understand nursing perspectives in other parts of the country and world. The key on social media and other mediums is making sure that the actions you take to build your professional brand are congruent with your principles, beliefs and values. Take a few minutes to thoughtfully fill out all your profile information, including contact information, and upload good quality profile and cover photos. (Current) Social Media Marketers. 1. Your professional bio on social media is akin to your elevator pitch, it’s what people use to gauge whether they want to follow you or not. 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